Community partnership marketing
Community Partnership Marketing built around shared value
614 Brandworks helps local businesses and organizations identify and shape mutually useful relationships, with clear roles and practical follow-through.
A thoughtful starting point
Partnerships start with fit
A partnership idea is stronger when the reason to work together is clear before the promotion begins. The public resource library offers more ways to think through that fit.
Complementary audiences
Mutual value
Local context
Partnership activation
From idea to activation
Use a simple planning sequence to make shared value, ownership, timing, and follow-up visible before two organizations promote or deliver an activation together.
Name the shared audience and value
Describe who the activation is for and why the idea is useful to both audiences.
Set roles and channels
Agree on responsibilities, assets, and the channels each organization will use.
Confirm timing and approvals
Put planning dates, launch timing, resources, and required approvals in the open.
Plan follow-up
Decide how the partners will follow up with one another and with the people they served.
A focused local review
Start with the $299 Local Brand Jumpstart.
The Jumpstart includes a 60-minute strategy session, a review of your website, branding, and social media, clearer messaging, a practical 30-day plan, five customized social posts with captions, three local partnership or promotional ideas, and one 30-minute follow-up call.